Chris Evans–a.k.a Captain America, the First Avenger, and America’s Ass–has been officially unveiled as the latest brand ambassador for Smart’s #BetterWorld campaign.
“If the world gave us a second chance, what would we do? Should we do good? Or should we do better? Let’s try to save what we can, while we can,” said Evans in the video.
According to Smart, its “Live Smarter for a Better World” campaign is intended “to inspire people to commit to sustainable actions with lasting, positive impact to society” via big-name celebrities like Evans. The “Avengers” and “Knives Out” actor was selected because of his active participation in socially relevant issues and causes, such as his civic engagement platform A Starting Point (ASP) in the US. According to its website, ASP is a video-based civic engagement platform created by Evans, Mark Kassen, and technology entrepreneur Joe Kiani whose mission is to create a bipartisan channel of communication and connectivity between Americans and their elected officials with the goal of creating a more informed electorate.”
In line with ASP’s aims, Smart’s “Live Smarter for a Better World” campaign intends to put a spotlight on the telecommunication company’s various projects in education, livelihood, sustainability, disaster response, and other Corporate Social Responsibility (CSR) endeavors. You can check out its initiatives on the Smart #BetterWorld website. “There’s nothing like the current challenges the world is facing to make us all realize that we are all interconnected, and that our personal actions have broader impact. Through our ‘Live Smarter for a Better World’ initiative, it is our aim to create that spark in everyone to help change the world for the better rather than just settling for ‘good’,” said Alfredo Panlilio, Smart Communications’ President and Chief Executive Officer.
The video for the #BetterWorld campaign was helmed by German-born director Pascal Heiduk, who worked with Hugh Jackman and Lewis Hamilton and did commercial film work for BMW, Montblanc and Mercedes Benz AMG. It was shot last January in Boston, Massachusetts. Initially scheduled for a January 11 shoot in Los Angeles, but was moved to the end of January due to the current COVID-19 pandemic.
“We’re truly honored to collaborate with Chris on this project. He captivated the world for being a hero not just in film but also in real life by using his influence to help shape a better world for all,” says Smart Senior Vice President and Head of Consumer Wireless Business Jane Basas. “By lending his star power and appeal to support our campaign, we hope to inspire more people to bring out the hero within them and unleash their own power to help change the world – one positive action at a time.”